- Visa enhances the gaming festival experience with exclusive benefits for cardholders and establishes presence in the gaming space to provide a seamless, secure payments experience for gamers
HCMC, VIETNAM –
Media OutReach Newswire – 26 June 2025 – Visa (NYSE: V), a global leader in digital payments, announced its inaugural sponsorship of HoYo FEST 2025, marking a significant milestone in Southeast Asia. HoYo FEST, organised by HoYoverse, celebrates popular gaming titles such as Genshin Impact, Honkai Impact 3, Honkai: Star Rail and Zenless Zone Zero, captivating a global audience since its inception in 2021.
This year’s festival will take place from 24 to 27 July 2025 at premier venues including SkyExpo in Vietnam, Surabaya Convention Center in Indonesia, SMX Convention Center Manila in the Philippines, Pavilion Exhibition Centre Bukit Jalil in Malaysia, Suntec Singapore Convention & Exhibition Centre in Singapore (25 to 27 July), and The Mall Bangkapi, MCC Hall in Thailand. These events aim to bring together fans for an immersive experience featuring live in-game excitement, community engagement, and gathering of a passionate fandom.
Visa will enhance the festival experience for cardholders, who will enjoy an expedited payment lane and exclusive freebie at the merchandise store, and reserved seating at the stage area.
Vietnam’s gaming industry is on an impressive growth trajectory, supported by a tech-savvy population and enhanced digital connectivity. According to Visa’s data[1], Vietnamese consumers are actively using credit and debit cards to engage with international gaming platforms, purchasing virtual currencies and game expansions. This behavior underscores Vietnam’s integration into the global gaming ecosystem and highlights its potential as a significant contributor to the industry’s ongoing expansion.
“We are proud to partner with HoYo FEST for the first time, supporting an event that aligns with Visa’s commitment to innovation and enhancing the consumer experience. Visa’s comprehensive payment solutions are designed to meet the needs of today’s gamers, ensuring fast, reliable, seamless, and secure transactions. Our partnership with HoYo FEST demonstrates our commitment to supporting the dynamic gaming ecosystem, where players are increasingly looking for efficient payment options to enhance their gaming experience,” said
Ms. Dung Dang, Visa Country Manager for Vietnam & Laos.
For more information on Visa’s participation in HoYo FEST 2025, please visit
https://hoyo.link/RAjm2YGm8.
Hashtag: #Visa #HoYoFEST2025 #HoYoverse
The issuer is solely responsible for the content of this announcement.
